Social Animals

Karsh\Hagan cre­ated Social Animals to help their client, American Crew, make the most of its redesigned social pages. The book out­lines time­lines, tone of voice, and best prac­tices for inter­act­ing on sites like YouTube, Flickr, Twitter and Facebook. I love this book for so many reasons. I love the clean design and the iconography that has grown so recognizable to our society.  I also really enjoy the layout of the book; the first page is a title in large bold letters and the second page dives deeper into the issue using infographics and icons.