Last year I had the joy of participating in the Tree City Film Festival with my film troupe, Bun House Films. This year we are back, but I also had the opportunity to design the poster for the event this year.
I was provided with a single line to inspire my design - "The root of all evil." From there my mind started working up ideas. I looked at a bunch of other poster designs and tried to pull things I liked from all of them to create my own piece. One thing I liked was creative use of negative space. Obviously poster designs need room for text so this is a useful technique to create space. I also really liked when poster designs were kept to a very small color palette. For my poster I ended up using 4 greens based off of Tree City's main brand green. The actual design was just my interpretation of the line I was given. Obviously the city is known for their tree's so I wanted to tie that in as much as possible. The film festival actually takes place in a historic train barn so incorporating that somehow was another goal of mine. From there I just began creating this eerie and whimsical world which you see below. I was given a lot of free reign on this design so I really just let the artwork lead me in creating the final piece. I'm happy with how it came out and I can't wait to participate this year!
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